About Us
A note from the founder
Golf has spent five hundred years perfecting the round. Nobody has designed for the hour that follows it.
That's what I was thinking on the walk back to my car after a round last summer. A change of clothes in a plastic grocery bag. Damp socks. Golf shoes I'd toss in the back seat, where they'd sit in a hot car until by Wednesday you couldn't ride in it. The most refined part of my day had just ended. What I was carrying home was an afterthought.
It shouldn't be. The walk off eighteen is one of the great hours in this game — the change of shoes, the pour of something good, the drive home replaying the shot that mattered. But that hour has never had a home. Every piece of it lives in a different place. Keys, wallet, watch, phone in one. Smelly golf shoes in another. A fresh shirt, dry socks, a clean pair of pants — if you remembered them — jammed into whatever plastic bag you grabbed on the way out.
That hour deserves a single object that gathers it all. Something you'd leave on the entryway bench, not throw in the trunk. Something built the way the sport is played — with precision, with patience, from real materials, over time.
So Kayla and I built it.
We made it in small numbers, by hand, in Cincinnati. We designed a two-compartment leather bag around a curated post-round kit, because we believe the ritual matters as much as the round. Inside, a brush built for the walk off eighteen. A Tour Air line — deodorizer balls shaped like the ones you just played, and cedar planks — designed to draw the day out of your shoes the moment the round ends, not the moment you get home. A small caddy towel, embroidered with our mark, for the wipe-down before your shoes go in. And tucked alongside it all, the first volume of Fresh Air — our printed magazine, made for the hour we built the bag for.
All of it lives inside a bag stitched with our claim: Founders of the Post-Round Experience. That's the ground we intend to hold.
It patinas. It gets better. It becomes yours.
The Story of Solevaire
Golf has always had rituals. The tee shot has its routine. The driver has its headcover. The putter has its slot in the bag. But somewhere between the 18th green and the parking lot — the walk off the course, the change of shoes, the fresh change of clothes, the pour of something good — golf's most personal hour had never been brought together. That was the gap Solevaire was built to fill.
We noticed it because we lived it. Every round ended the same way: kicking off our shoes in the parking lot, brushing them off on the tailgate, digging through a plastic tote for dry socks, hoping the shirt we'd packed for after hadn't picked up the smell of everything else.
The most refined part of the day was the round. The least refined was everything after it. And nobody was doing anything about it.
We started asking other golfers. Everyone had a version of the same story — a plastic bag or a beat-up gym duffel doing a job it wasn't built for. And every one of them, when we described what we were making, said the same thing: Why doesn't that exist yet?
So we made it. A two-compartment leather case built for everything the game hadn't given an object to. Footwear and its care on one side, a fresh change of clothes and everything you carry on the other. The footwear compartment is lined with cedar planks — built into the case itself. Inside, pockets built specifically for what matters most: phone, wallet, keys. Sized to ride in the cart basket during the round — behind the seat, between you and the clubs — so the valuables travel with you instead of getting tossed into the cart cubby, wedged into a bag pocket, and rattled loose on the next bump. When the round ends, phone, wallet, and keys are exactly where you left them.
Every case ships with a curated internal kit. Tour Air Deodorizer Balls, to keep the shoes fresh and the bag with them. A shoe brush built with GrooveIt, the #1 brush in golf. A shoe towel built like it came out of a caddy's back pocket. And a valuables pouch — the same essentials, sized to walk with you when you're not taking the cart.
Tucked inside all of it, a printed magazine — Fresh Air — made for the kind of golfer who reads. Or collects.
Every case is packed by hand. Because the object matters, and how it arrives matters.
We're the founders of the post-round experience.
The Name
Sole. V. Aire.
Sole — for the sole of the shoe, and the soul of the game.
V — for the letter that has always belonged to the great luxury houses. Vuitton. Van Cleef. Valentino. The tradition we're joining.
Aire — for the air itself. The walk off 18, the wind in the trees, the deep breath before the drive home.
Solevaire. Every syllable, a promise.
Jordan & Kayla — Cincinnati, Ohio
House Rules
The pursuit of premium.
Pockets built with precision.
Shaped by hand, guided by vision.
Built once. Built right.
Founders
Jordan Crowell, Founder
Jordan Crowell is the founder of Solevaire. He came to golf as an athlete first — he played college baseball at Point Park University, where he led the country in hitting in 2013 and won the national batting title. That competitive instinct carried into golf, where he plays the game two ways: like everyone else, on weekend rounds with the people he cares about, and on the VGA circuit, where he took back-to-back national titles in 2024 and 2025 and returns in 2026 chasing a third.
A business degree and years spent in the professional world gave him a close view of how golf actually lives inside it — the client round, the closing dinner, the hour after eighteen. Solevaire is his object. He designed the bag from the leather up, runs the day-to-day of the company, and built the brand around a truth he's watched from every side of the sport: golf isn't only the round. It's how you carry the round with you when the round is over.
Kayla Crowell, Co-Founder
Kayla Crowell is the co-founder of Solevaire and runs the brand's marketing. She is also the founder of Refine Customs, her own custom design studio built on Instagram, where a following found her for her eye and her craftsmanship. She brings that same eye to Solevaire — the photography, the storytelling, the way the brand shows up wherever people meet it.
Together, they built Solevaire the way it needs to be built — with a golfer's eye for the ritual and a designer's eye for the object.